What Is Video Marketing?

Video marketing is a form of marketing where brands create short-form videos (1 to 5 minutes) to share content visually. It can be a video about a specific product, a how-to video or building brand awareness. The video is to engage the audience and share a story, visually. The video is then uploaded and shared on various channels, like YouTube, Vimeo, Facebook, or Instagram.

How Successful is Video Marketing?

Video marketing is one of the most effective ways to drive traffic to your site, engage your audience, and turn leads into conversions. About 55 percent of people watch video daily, according to Digital Information World.

In fact, according to a KPCB report, online video will account for 74 percent of all online traffic. And, people spend on average 2.6x more time on pages with video than without, according to Wistia. Consumers who shop and view a video online are 1.81x more likely to purchase something than non-viewers, according to DMB Adobe.

In a nutshell, video marketing is very successful.

Do You Need a Video Marketing Strategy?

Yes. Everything has potential to be successful, but without a plan, you’re just doing busy work. Like content strategy, a video marketing strategy helps you identify the business goals, target audience, stories to share and how to execute.

When to Use Video Marketing?

You can use video marketing almost anytime you want to share a story. You can use video to share your brand’s story, to educate your audience, to help with a shopping experience, during an event, on social. Video marketing is another form of content to capture your audience in a short period. 


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Why is Video Marketing So Effective?

Video marketing is so effective because it’s a form to share information quickly. Most people are on the go. So, they can watch a quick video 1 to 2 minutes easily. Video also shares information quicker than an article. And, as sad as it is, less people are reading these days. So, video is one of the most effective ways to share information visually.

How Can Video Marketing Help Your Business?

Video marketing can help grow your business because it drives more traffic to your site and turns more leads into a transaction. Plus, consumers are more likely to spend more time on your site if you have video on a landing page. So, it can help drive traffic, build awareness, and boost sales.  

How Long Should Your Videos Be?

A video can range anywhere from one to five minutes. But, in many studies, most people click off after two minutes. So, keeping a video under two minutes is ideal to do.

Learn the 4 Benefits of Using Video for E-Commerce