Creating content is one of the most important aspects of marketing and running any business — but often, it’s also one of the trickiest. How do you get people to engage with your content? The answer: use content that’s interactive.
Here’s everything you need to know about interactive content and why you should use it for your business.
What Is Interactive Content?
In a nutshell, interactive content is simply content that requires the participants to actively engage with it. If a piece of content only requires that you passively read or watch it, that content isn’t interactive.
Interactive content boosts engagement and provides mores specific results to customers.
What Exactly Counts As Interactive Content?
Quizzes and surveys are a popular type of interactive content; this quiz from Pew Research Center, for example, has over 6,000 shares and strategically links to a longer article from the site. Calculators, interactive visuals like infographics, interactive videos, assessments, interactive ebooks, and interactive emails all count, too.
What Are the Benefits of Interactive Content?
In a way, says SnapApp, interactive content is a method of having a conversation with your audience. There’s nothing like an in-person encounter with somebody — but if you have a large customer base that’s scattered all over the world, it’s impossible to have one-on-one conversations with each of your customers.
That’s where interactive content comes in. It allows you to interact with people through emails, web pages, and blog posts. It also increases your engagement, which in turn increases your conversion rate. Interactive content also helps you attract a wider audience and get more website traffic (which also helps you gain more conversions down the road).
Is Interactive Content the Future of Marketing?
If you don’t start using interactive content now, you might get left behind. More and more businesses are beginning to recognize interactive content as an effective way to reach their audiences and make more sales. Marketing influencer Jeff Bullas describes interactive content as the future of content marketing, and the data backs him up. The most read story on the New York Times website in 2013, for example, was a quiz — and that piece of interactive content didn’t even come out until December 21st, 2013.
Sometimes, peer pressure is a bad thing. But in this case, it’s not. Jump on the bandwagon and do what everyone else is doing — namely, creating interactive content — or your business is going to struggle to keep up.