Fifty-three percent of marketers say blogging is their top content marketing strategy, and that means there are a lot of business blogs in the world.
Is yours one of them? If not, here are some reasons why it should be.
What Is a Blog?
A blog (short for “weblog”) is a website or webpage that’s regularly updated with new posts and content. Blog posts appear in reverse chronological order, meaning that the newest blog post shows up at the top of the page. Businesses and corporations regularly have blog posts on their website, and these blogs are an integral part of their content marketing strategy.
Why Should You Create One?
There are several convincing reasons why you should create a blog for your business if you don’t have one already.
Publishing information and educational content will show people that you know what you’re talking about. Before long, you’ll become known as an expert in your field. Reading your top-notch content will establish a feeling of trust between you and your leads and customers, and when someone feels like they can trust you, they’re much more likely to buy into whatever it is you’re selling. With a business blog, you can become a thought leader in your field — and you can attract and convert more customers.
Get More Organic Web Traffic
By focusing on SEO, your web traffic can skyrocket. As you publish valuable content that answers people’s questions, they’ll find your blog — and by extension, your website — through Google and other search engines.
Define your target audience and think about what words and phrases those people will be searching. Make a point to include those words and phrases in your blog posts. Don’t publish spammy content, however — Google cracks down on websites that stuff keywords into an article. Instead, produce well-written, valuable content that educates and informs while naturally including a few target keywords. This will help you see a spike in organic (unpaid) website traffic.
Comments and social shares are a great way to get more eyes on your blog posts, and even more than that, they’re a great way to cultivate conversations with your customers. A blog can give your company a voice and a personality; don’t be afraid to use a lively, engaging voice and even inject some humor where appropriate. Create a dialogue with your customers to let them see and feel the humans behind the brand.
A blog is not an instant fix if you’re struggling to see conversions, but over time, it can lead to more sales. Your blog posts get your company’s name in front of more people. You can also include calls to action (CTA’s) at the end of a blog post, encouraging your readers to dive deeper and visit one of your product pages. And even content that’s purely informational can lead to conversions by helping your customers feel as if they can trust you — because, after all, they can.