Did you know that there are over 500,000 active podcasts?
With a growing number of podcasts, the number of audiences is growing too. In fact, podcast listeners, Americans 12+ and up, increased slightly from 24 percent to 26 percent year over year. And of the podcast listeners, 80 percent of them listen to podcasts on average seven shows per week, according to Edison Research.
With podcast audiences growing, many brands are starting to jump on the podcast train. The question is, where do you even begin?
“The hardest part is the initial set up of starting the show, figuring out what app or system you'll use to record, posting it. And yeah that stuff is tedious,” shares Monica Olivas, founder of RunEatRepeat Podcast, “Once that's done you can focus on all the details of making the show you want and get a streamlined system in place.”
Before you begin, learn what you need to start a podcast.
What Equipment Do You Need to Do a Podcast?
Sound is essential when starting a podcast—shocking, right? A good microphone and a quiet space to record your audio are ideal. “Podcast microphones can range in price from $20 to $400, so just do your research and set a budget of how much you want to invest,” suggests Olivas.
Travis Ford, Founder of Rock Harbor Marketing and Co-Founder of the Endurance Town USA podcast, uses the Shure MV88 Mic because it attaches to an iPhone and allows his team to be mobile. “Our model is to be in the “field” where athletes train, so it made sense. It’s incredibly convenient and easy to transport, and the sound quality is excellent.”
Also, make sure to invest in a good pair of headphones. This is especially important during editing. I use a pair of Beats Studio3 Wireless headphones when editing. The over-ear design helps lockout outside noise and doesn’t press down on my ears like other headphones," Ford shares.
How Much Does It Cost to Do a Podcast?
You can start a podcast for free if you want to. “The only must-have equipment is a microphone and either computer or phone to record, edit and post it,” shares Olivas. Some software and hosting services will cost money. Or, you can hire help. “There are contractors that edit and post podcasts just like there are freelance writers or photographers,” says Olivas.
- High-quality mic
- Designer for logo
- Editor (if you’re not going to edit it on your own)
- Podcast hosting site
What Hosting Service Do You Need for a Podcast?
Some hosting services are inexpensive. It really depends on how much you’ll be hosting. “There's a new app called Anchor that records and posts your show for free,” suggests Olivas. If you’re willing to put in some money for hosting you may want to consider companies like Blubrry. “I really like Blubrry podcast hosting ($20/month). They have a nice WordPress plugin for our website. I can upload a single file, and it adds it to the website, as-well-as all podcast services (iTunes, Google Play, Spotify, Stitcher, etc.),” Ford shares, “They have nice analytics too.”
What to Use for Recording and Editing a Podcast?
There are a lot of free resources for recording and editing a podcast. Audacity and Garage Band are both great places to start. It might take some time to figure out how to use it, but like many new software tools, once you figure it out, it’s easy to use.
“I really like Logic Pro X on my Mac. I have ZERO training or background in audio editing, but consider myself tech “savvy.” This was easy to figure out and intuitive (with the help of a half-dozen YouTube tutorials,” Ford shares and continues, “The only plugin I purchased was echo removal from CrumplePop. It helps a TON since the MV88 picks up sound really well.”
How Do I Monetize my Podcast?
Like many other forms of content, most podcasts monetize by getting sponsors. Basically, it's a commercial that the host reads or talks about at some point during the show," Olivas states. There are marketing agencies that you can work with to get sponsors or you can reach out to your favorite companies to see if they are interested in sponsoring your show.
Need help with your podcast? Contact us for a free consult.