We’ve broken down the difference between content strategy, content marketing strategy, and content marketing.
So, now that you have a clear understanding of the difference between all three, it’s time to put your content marketing efforts into full effect.
Majority of the work to a successful plan is to make sure your content marketing efforts have direction, vision, and purpose. When we first sit down with our clients, we learn that most of them handle content (blogs or social media) as a last-minute thought. Without any effort in content marketing, your ROI will be limited. If you put in the time to create valuable content that speaks to your target audience, then you’ll develop a long-lasting, trustful relationship. This tool is used to engage with your audience, build awareness, and drive traffic to your website, which is helpful to turn traffic into conversions.
Ready to take charge? Here’s how to organize your content marketing efforts.
1. Know Who You Are
It’s so important to define who you (your brand) is and understand the voice and tone you want to speak. What’s your personality? Ask yourself: What makes you unique? What can you offer that your competitors can’t deliver? In your content strategy, you should already have defined your goals and persona. In your content marketing efforts, it’s vital to understand them so you can create content and push it out in the same way.
2. Understand Your Target Audience
Knowing your audience is vital in a digital world full of content. If you produce material tailored to your audience, it will attract consumers to your site. The goal here is to provide valuable content to your visitors, so they trust you. Spend some time researching to define the types of content that attract your fans and where find your content. Never underestimate the power of analytics when it comes to decision making for your audience.
3. Be Relevant
As mentioned above, your content needs to have a purpose. While cat videos are cute and funny, if it’s not targeted to your audience and not relevant to your goals, then it’s a waste of time. Be efficient, produce content that’s proper for your overall business goals.
4. Be Original
You want to deliver valuable content to your following. How-to articles, tips and tricks and studies can build value because it’s something your customers are learning. It also makes an emotional connection because you’re delivering something they need. Original content for your audience builds trusting relationship, which can convert to transactions.
5. Be Organized
Leave the chaos behind and be more efficient with your content marketing. Not only does organization help you stay on top of your efforts, but it also helps you stay sane. Build an editorial calendar that keeps all your content production on track. This tool will help you know what is coming down the pipe, where to publish and promote the piece and what’s complete. Editorial calendars are especially beneficial when working with larger groups. It allows communication among various departments and everyone on the same page.
6. Be Consistent
Give your audience something to look forward to reading. Consistent content postings build a relationship with your customers. With regular stories, you’re more likely to get return visitors. Inconsistency creates confusion; your audience doesn’t know when you’ll post again, which reflects poorly on your brand and breaks trust. Improve your relationship and post on a regular basis.
7. Mix It Up
With a wide array of content allows your audience to be more engaged with your material. Create tips, how-to articles or videos, infographics, success stories, data-driven pieces or guides. Stick to your audience, but keep it fun and exciting.
8. Deliver Quality Content
The phrase “Quality over Quantity” is precious when it comes to content marketing. You can create 10 mediocre posts, but if it’s not targeting the audience and well-thought-out, then it won’t be a good investment. Producing a high-quality piece builds trust with your audience and is more discoverable because you’re providing thought-provoking material that is educational—which Google loves!
Read more: 5 Hacks to Improve Your Website Content