Want to know the secret weapon to build top-notch content? Content marketing strategy.
When done well, content can grab the attention of individuals and get them to stay on your website. Just creating content without goals or a vision—a content marketing strategy—is the quickest way to kill your content marketing.
In fact, Dr. Gail Matthews, a psychology professor at the Dominican University in California, recently did a study about goal setting. Dr. Matthews studied 267 participants, both men and women (including entrepreneurs, educators, healthcare professionals, artists, lawyers, and bankers) from the United States and overseas. She divided participants into groups: Those wrote down their goals and dreams, and those who didn’t. Dr. Matthews discovered individuals who document their goals, review them often, and share their goals with others are 33 percent more successful in achieving their goals than those people who just had goals. (View the entire study: https://www.dominican.edu/dominicannews/study-highlights-strategies-for-achieving-goals)
The same goes for content marketing.
So, the question is, do you want successful content or not? Get organized. Here’s your content marketing strategy checklist to sharpen your plan and to help you craft attention-grabbing content.
Determine Your Goal
- For Sales
- For Brand Awareness
- For Engagement
Know Your Target Audience
Use data (do your research) to determine who you’re writing to
Define Voice, Tone and Style
What is your brand’s voice, tone and style?
Know your brand’s persona
Does idea/content stick to company’s mission?
Conduct a Content Audit
Look through existing content
Determine if older content can be repurposed
Do SEO Keyword Search
What are you ranking for?
What do your competitors rank for?
Look for SEO gaps
Write down words you can rank for that not currently using
Brainstorm New Content Ideas
Use content audit to see what content you’re missing
Use SEO to create fresh ideas/topics
Make sure ideas are for your audience
Make sure each content piece is written for a purpose (your goals)
Create Your Editorial Calendar
Include writer, editor, due date and publish date
Include call to action
Include title, teaser/description, SEO
Include published link
Determine What Channels to Publish on
Publish on a blog
Publish on social media
Publish on website
Publish on partner site
Plan How to Distribute Content
Build Your Promotional Plan
Dates you want to promote
Where to promote
How to promote