Whether you’re a chief content officer, managing editor, copywriter, SEO expert, designer or social media person, improving your creativity, productivity and writing skills is a must-do in a fast-paced, ever-evolving industry.
One of the top ways to better your content ideas and improve your performance is to read, and then practice what you learn.
While there are tons of articles online you can dig into; there is something to say about reading an actual print book. And with a book, you can keep it handy, so when you feel stuck in a creative rut, you can access it quickly for fresh motivation.
With that said, here are seven books every content person should read (or keep handy).
Everybody Writes by Ann Hadley
This book covers it all. From editing and grammar advice to content publishing best practices, Everybody Writes by Ann Hadley includes a wide array of topics to help you master writing in the content marketing space.
Epic Content Marketing by Joe Pulizzi
Joe Pulizzi, the founder of Content Marketing Institute, explains in an easy-to-read format how to draw leads and customers in by generating engaging content. Epic Content Marketing provides many tools that are helpful to help you grow and profit.
Words That Sell by Richard Bayan
Sometimes you get stuck in a rut. Words That Sell by Richard Bayan has over 6,000 words and phrases that can help you turn a mediocre article into a content-converting piece.
The Elements of Style by William Strunk JR & E.B. White
This classic book is for anyone who writes, and they should keep handy. The Elements of Style by William Strunk JR & E.B. White (also known as Stunk & White) is a go-to book to help you remember the principles of the English language and style in humorous and unique tone. This little book will make significant impacts on your writing.
The Adweek Copywriting Handbook by Joe Sugarman
Whether you’re a beginner copywriter or have writer’s block, The Adweek Copywriting Handbook by Joe Sugarman is a great tool to help you break free from your creative rut. This book delivers clear and concise concepts to help you become a better writer.
The Content Code by Mark W. Schaefer
Between email, social, blogging, content commerce, and SEO, creating an effective content marketing plan can be overwhelming. In The Content Code by Mark W. Schaefer, you’ll gain knowledge and insight on how to build a long-lasting relationship with your audience and achieve your business goals.
Search Engine Optimization All-in-One for Dummies by Bruce Clay
Whether you’re new to SEO or want to gain deeper insight on the subject, then give Search Engine Optimization All-in-One for Dummies by Bruce Clay a read. You don’t need to read this book in order; you can jump from chapter to chapter if you know some info on the subject. It’s a handy book to keep on your desk because Clay discusses everything, from keyword strategy and linking to web design and building an SEO-friendly site.