6 Top Media Creation Tools

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There’s nothing we love more than different types of media used for content. From articles and infographics to GIFs and video, these types of content can take your content marketing to the next level building a larger audience and driving in more revenue.

While you understand content is king, knowing how and where to start is a challenge. Don’t fret, we’re sharing with you our six top media creation tools that help us work more effectively and get the content done.

Answer The Public

Need help deciding what topics to write about? Answer The Public is one of the best tools to help you generate article ideas that are commonly search. Type in the topic and it spews hundreds of ideas, phrases and questions for you to use.

Photoshop for GIFs

A hybrid between video and imagery, GIFs are a great addition to your marketing. They provide a new way to grab your audience’s attention, easy to consume, and have a major emotional impact on the consumer. Oh, and they are easy to share. They are tiny animations that are definitely worth playing around with. With Photoshop, it only takes a few minutes to create media that makes a big impact.

Need help making GIFs? Here’s a step-by-step guide.


Video is engaging and attention-grabbing, but we often hear from clients that it’s too expensive to create and is too time-consuming for their employees. Well, we found a solution for that! OpenReel eliminates time spent on the field, organizing and editing. An all-in-one tool, OpenReel allows you to shoot anytime, anywhere with your computer and iPhone. There’s a teleprompter feature, monitor, audio tracker and more! We love partnering with them and think it’s an excellent solution to create video in a quick, efficient manner.


Whether it’s a banner, social image or infographic, Canva is a free tool that you can use to create your graphics. The user-friendly features make it easy for the not-so-experienced graphic designer. You can select design templates to help curate your look and feel or you can start from a blank canvas and make something entirely of your own. You can also collaborate with others, choose different sizes and files. It’s easier than photoshop or other design software tools that a content marketer can use. Plus, it doesn’t take that much time to learn how to use so you won’t waste precious time from your other to-do tasks.


Stop wasting time transcribing your work. For $1 per minute, you can get all of your audio or videos transcribe within 24 hours with Rev. Simply upload your work and Rev will do the hard work of transcribing so you can focus on your other daily tasks. We love using Rev for the simplicity, quick turnaround and features it can include (timestamps, speaker names, languages). Looking at video or audio transcriptions can help with writing your content. And at $1 a minute, why would you waste hours when you can focus on what you need to focus on for other content efforts. It’s one of the best tools we discovered!

Ready to get started? Click here to save $10.


You don’t need to be an audio expert to create a podcast. Audacity makes it easy to record, edit and export for all of your podcasting needs! Supporting multitrack audio and batch processing, the open-sourced, free tool is perfect if you’re a newbie to podcasting or need to do quick-and-dirty audio work.

Learn more on how to start a podcast.

Bottom line, have fun and get creative. These six media creation tools will help you produce high-quality content more efficiently.

Need help with your content? Contact us for a free consultation.