Staying current in the digital world is a challenge. As marketers, we’re always trying to stay ahead of the game and learn new ways to engage audiences and drive in sales. So, attending a marketing conference is beneficial, especially if you’re trying to network and increase leads.
But, topic-specific conferences are sometimes overlooked by marketers like writing conferences, sales conferences, tech conferences, and even video conferences.
Video marketing conferences are essential for marketers to attend. Not only is video one of the most significant driving forces to a sale, but video also helps build relationships with your audience, whether B2B or B2C. In fact, according to HubSpot, 97 percent of marketers say video has helped increase user understanding of their product or service. A staggering 81 percent of people have been convinced to buy a product or service by watching a brand's video. And, 69 percent of people have been convinced to buy a piece of software or application by watching a video.
If you want to learn tons of new things that will help grow your business then consider attending a video marketing conference.
Not convinced? Here are five reasons why you should attend a video marketing conference.
New Ways to Engage With Consumer
Whether B2B or B2C, video helps to engage with your customers. It delivers an inside look at products, especially if you’re a retail company. Video helps demonstrate how the product works, quickly provide a story, shows emotion, and builds relationships.
Attending a video marketing conference will help you learn new ways to deliver video and give you fresh ideas for your consumer.
Learn Affordable Ways to Create Video
There are so many ways to create a video, from a one-person, iPhone shoot to a full-blown video crew with multiple cameras. Video marketing conferences will help you decide what videos are worth splurging on, if you need to hire an agency, and which ones don’t need a ton of investment. And you’ll discover so many affordable platforms and tools that can help you make a video in a quick, efficient way.
Understand How to Develop a Video
Video emotionally delivers stories. It helps build trust and relationships. So, it’s important to know how to tell your story in a successful video. At a video marketing conference, you can learn new ways to tell a story, the process to create video, and ways to distribute. Learn from experts on what they did from past videos and take those lessons back to work.
Learn New Tools
As mentioned before, you’ll learn new tools. However, there’s more to just what app to use. At video marketing conferences, you’ll discover video-making tools, ways new technologies can help, how to do video emails, editing, compression, audio, sales, archiving and more. You’ll be surprised at what new technologies are making way in the video world.
Like many conferences, video marketing conferences offer excellent networking opportunities. It’s a way to meet fellow peers, share what your brand does and discover how your products can help brands succeed. So, don’t forget to bring your business cards. You never know what kind of leads you can generate at a video marketing conference.
Want to learn more about video marketing? Contact us for a free consultation.