32 Content Marketing Acronyms You Should Know

Have you ever been in the middle of a conversation and someone throws down an acronym that you have no clue what it means? Embarrassed to ask what it means, you just nod your head and keep quiet. It can really throw off your conversation because you’re constantly thinking what does that mean?

If you’re like me, you Google acronyms that you don’t know and try to keep a running list of them. Some acronyms have multiple meanings depending on the industry. Instead of wondering if that’s the right meaning, here’s a list of 32 content marketing acronyms that are constantly thrown around in conversation, emails, and messages.

32 Content Marketing Acronyms You Should Know

Acronym Definition
AI
Artificial Intelligence
B2B

Business to Business

B2C
Business to Consumer
BR

Bounce Rate

CMS

Content Management System

CPA
Cost Per Action
CRM
Customer Relationship Management
CRO
Conversion Rate Optimization
CTA
Call to Action
CTR
Click-Through Rate
DM
Direct Mail or Direct Message
EOD

End of Day

EOW
End of Week
GA
Google Analytics
KPI

Key Performance Indicator

MOM
Month Over Month
MTD
Month to Date
OOO

Out of Office

PPC

Pay Per Click

PR

Public Relations

PV

Page Views

ROI

Return on Investment

RSS

Rich Site Summary

RT

Retweet

SEO

Search Engine Optimization

SEM
Search Engine Marketing
SMM
Social Media Marketing
YOY

Year Over Year

YTD

Year to Date

UI

User Interface

URL
Uniform Resource Locator
UX

User Experience

Heard of other content marketing acronyms that have thrown you off? Let us know.

Read more: 3 Easy Content Audit Hacks